Forivor is one of the most exciting companies we have come across for years.
— Angels and Urchins

Rebecca & Alice

Forivor was established in 2014 by Rebecca Monserat and Alice Ross both based in Hackney, London. Named after Rebecca's father Ivor, the concept for the brand came after Rebecca was writing a short story for her goddaughter, while also trying - and failing - to find exciting organic bedding. The idea came in that strange moment between being awake and falling asleep.

Rebecca, inspired by her work with British designer Katharine Hamnett and the Environmental Justice Foundation wanted to create a beautiful, ethical and sustainable product. Alice, illustrator and Project Coordinator at the British Museum and The National Portrait Gallery was excited about bringing her distinctive illustrations to this original concept. 

Since working together Rebecca and Alice have discovered a mutual love for dusky pink and anything pickled (even eggs) …. and they really want to inspire magical sleep.

Quality & Ethics

We have taken the utmost care to source the softest organic cottons to ensure a luxurious nights sleep.

Made to the highest standards by our carefully sourced manufacturers in India.

The Storytelling Concept

Our signature Enchanted Forest bedding is accompanied by a set of Character Cards to inspire storytelling and magical sleep. Drawing on the popularity of collectable cards, they provide interesting and memorable facts about wildlife on one side, encouraging children to explore and understand the world around them.

The other side introduces the transformed creatures of Forivorland, their secrets and magic powers. Storytelling cues and questions encourage children to create their own bedtime tales.