Forivor's Apron recently made an appearance in a feature all about the emergence of a popular trend 'burrowcore' (The Guide, 2026), the subject has also been featured in a House & Garden article this March and you can now search the term in Pinterest (perhaps the biggest sign that a lifestyle movement has officially become a 'trend').
Above: Our Once Upon a Feast Frilly Apron
The term goes one step further than 'cottagecore' and signals a deep desire, excavated from our childhood reading, to return to a den like place, the ones in storybooks and fairytales; Where we soaked up comforting reflections of our own worlds often transported to the inside of trees. In a world protected from the threats of the outside world, woodland creatures made food by an open fire and mice tucked their babies up in beds. It feels like the creatures of Forivor our having their moment in their secret worlds, lit by glow worms and full of homemade comforts. It's no surprise as we turn away from a geopolitical world in free fall making less sense by the day and seek comfort in memories of a time gone by, even if it didn't really exist. I realise that drawing is a way I retreat myself from day-to-day life, where I probably seek and find a dopamine hit of comfort from creating cosy worlds, out of harms way. I get the same feeling of satisfaction drawing the little cakes and beds as I did from looking at the pages of books as a child.
Above: An illustration from the Bramley Hedge Books
Now that we can generate images with prompts, part of the appeal of these worlds is that the images are nostalgic not only because we absorbed them as children but because they are intrinsically associated with something hand drawn rather than AI generated.
That is not to discredit the work of artists using AI which I think has a place in our world today and I would be really interested to see a Forivor collection using it (although we haven't pressed the button yet!). However, I also know that l am more tethered then ever before to my practice because of how it makes me feel but also in the response it elicits in children and adults because we are all becoming more sophisticated at spotting what is and isn't human made. Vicariously consumers are getting more satisfaction from recognising something has been made over time with materials we are familiar with. My illustrations, I hope like the pages from the Bramley Hedge books provide a reminder of the delights of nature and the joy we can find in the imagined world.
Above: A detail of an underground burrow from our Enchanted Forest Collection
It feels like everything has come full circle as the inspiration for our Enchanted Forest collection was based on Rebecca's childhood growing up on the Welsh borders where she played in the roots of a tree, which you can still climb into today to access a stream below (its amazing!). When I first met Rebecca she told me about how the roots had provided a conduit to a secret world and an escape from reality into a world of adventure and stories. I thought about how I could create the magic of the tree in our woodland scene. It continues to be our bestseller and while we've always understood it provides an evocative backdrop for grownups its fascinating to feel it is having even more resonance now as we search for more meaning in what we surround ourselves with.
- Browse our Enchanted Forest collection here
- Read the full article from The Guide here: Burrowcore: The Cosy Interiors Trend That's All About Retreating Inwards (The Guide, 2026)
